‘The Pitch’ in Hong Kong

Congratulations to students at UCLan’s partner institution SHAPE VTC in Hong Kong!

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These pictures are of a very successful event with the CIM Pitch, in association with the Chartered Institute of Marketing (CIM). The client this year is Mars PetFoods and students had to innovation product, promotion and distribution for either Whiskas or Pedigree. We were given special permission to use this internally with our partners in HK. Many thanks to Robin Carey and Tony Tang and his team in HK VTC for bringing this all together on the night. Adrian Chan Vice Chair of CIM HK was one of the judges along with Robin and Daniel Yan, the International Courses Manager at VTC. As well as certificates for all the winning team have as their prize a ride on the prestige cable car over the Island in HK.

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